Hygiene products manufacturer prints job ads on toilet paper to attract engineering graduates

Image credit: Tom Maddick/PinPep

A manufacturer of hygiene products has taken to printing job advertisements on toilet paper in an attempt to attract more graduate engineers.

Essity, whose brands include TENA, Tork, Cushelle and Bodyform, is targeting graduates at the University of Nottingham with its toilet paper ads, which feature a QR code that interested parties can scan.

Gareth Lucy, spokesman for Essity, said: “We want to create a pipeline of talented individuals who have the potential to become the future leaders of our company. As we specialise in the production of toilet paper in the UK, it felt like the obvious way of getting our message out there.”

According to the Lancaster Guardian, Essity has also surveyed thousands of university students to obtain their views on job hunting and securing a career. Just under a third (31%) said they felt overwhelmed by the prospect of looking for a job, while another 21% have no idea where to start when finishing their studies.

The research also discovered that 31% of students worry about high competition and believe they aren’t in with a chance of being recruited. Meanwhile, 27% are concerned they are going to have to take a job that they don’t want.

Nevertheless, despite being anxious about the future, 96% of students surveyed have at least some idea what they want to do in the future, with 55% citing a career relevant to the subject they are currently studying.

“Our study tells us what young adults are looking for from a company which helps us ensure we offer what’s important. Our goal is to not only attract the best people but to then be a great place to work that they feel proud of,” Lucy added.

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