Head of Marketing

We are looking for an exceptional Head of Marketing to lead the marketing function of a company based just outside Royston, playing a pivotal role in delivering ambitious growth goals.

Responsibilities

* Define and implement overall marketing strategy
* Provide strategic input to guide the development of pipeline products
* Digital analytics including Mailer, Website, SEO/PPC and Social Media
* Support the marcoms team in building a growing pipeline of sales accepted leads
* Plan and implement marketing technology to meet strategic goals
* Overall editorial responsibility to ensure the quality, impact and relevance of content, messaging and information distributed via web, digital, media, social media, print and publications
* Showcase company products and supporting information to build consumer confidence and boost sales

Requirements

* An enthusiasm towards the company brand and its potential;
* Understanding who the customers are, with the ability to then articulate this into a marketing strategy that's well understood within the business
* Proven experience working in a fast-paced technology/scientific organisation where you have headed up a marketing team
* Ability to think for yourself, take responsibility and be constantly striving to improve processes and marketing visions
* You will have knowledge and contacts in our industry, as well as knowledge of best practice

[ Royston, Hertfordshire, Salary range: £60,000 to 70,000 | vacancy reference : 31787 ]

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Tel: +44 (0) 1223 423267

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